Mobile App Development

Making The Most Out Of The Mobile App Analytics With A Few Tricks

mobile app analytics - buzytechWhen designing a mobile app, a proper plan is important, a great design is essential and solid development is fundamental. But, analytics is the basics to measuring the execution and the value of the hard work put into making the app. As the smartphones continue to intrude every aspect of our lives, it is clearly understood as to why marketers and developers make an effort to measure the users’ behavior through mobile app analytics.

While the mobile application industry is new, there are a range of platforms and services striving for the honour of offering people with good app data. There are a couple of tricks that will enable developers to get the most out of mobile app analytics and hopefully will help avoid making a few mistakes that could cost them.

• Start using the app analytics way before the app comes into the market

If the developers start to think about the analytics the day the app comes into the market, they will be late. There is a lot of data that can be evaluated during the app’s alpha and beta phases that will let the developers create a more use friendly and stronger V1. One tool to achieve a data driven beta period is the test flight which enables the developers to distribute a beta and evaluate the usage to offer quick iterative cycles. Several developers get caught up with the changes in the features and designs during beta but a data driven beta period will result in a better product.

• The users will not use the app the same way the developers do

It is frustrating for the developers who carefully plan the users flow through their applications. Despite the long hours of planning, the unapologetic truth remains, users will not use the app the same way its makers imagined they would. This is why it is important to attract unbiased users to use the app. Apple enables 100 users to be authorized per each standard developer account and developers should take advantage of each of these to attain feedback from a range of test users. One tool that can enable developers to attain qualitative UI feedback is heatmaps, which is an analytical tool that enables developers to see which parts of the app users interact with while using heat maps.

• Choose KPIs that make sense to the target audience

In case people haven’t seen the message in Apple’s “there is an app for that” campaign, there are several apps for various things. Applications for publishing content, social networking, commerce and gaming, need different KPIs. For example, a content publishing app could be concerned with user retention while an ecommerce app is basically interested in purchase conversions.

There are so many smartphones present in the market today and it is said that by the end of the year, there will be approximately about 3 billion mobile apps. So, with the number of mobile apps already present, one can make proper use of them.


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Top 5 SEO Blogs that you must consider

1. Google Blog

It is very important and it’s always you should be reading. This blog is for the latest news from Google.

2. Moz

Moz publishes best guidelines for the beginners and It has been in the SEO since 2004. It explains the things in very detail. They give more information on popular topics more frequently.

3. Kissmetrics

It is an incredible and cool blog, focus on data and metric. They publish the new article every week and also covers other subjects besides SEO. If you’re looking for content that is detailed and covers every angle of a topic, this is your blog.

4. Hubspot

The most important thing of this blog is the way it’s written. They make the article in a conversational tone and it is easy to understand. The Marketing Blog is where you’re going to find your SEO advice, but HubSpot also has blogs covering other topics (sales, academy, web design, etc.)

5. Search Engine Land

The most popular SEO blog, always the first break news. They have several articles on one subject and also their topics have a good variety.


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Digital Marketing Services

How does Digital Marketing Agencies work and what does it basically do?

Unlike any traditional advertising agency, a digital marketing agency is a group of digital-conscience marketers who are focused on creating results in the online space. From creating a new website design to custom app development, doing SEO, social media, content generation and digital strategies that spend marketing budgets more efficiently than newspapers, magazines and billboards of marketing past, it includes all. They’ll work with your company to improve efficiency and productivity. With their help you’ll better define your objectives and set measurable goals.


Moreover, the focus on data and targeting requires a clear definition of your target buyer, which is typically more specific than companies currently have in place. When working with a digital marketing agency you’ll determine exactly who your ideal buyer is and analyse their buying journey. Like I said, digital marketing is highly targeted. When you know your target well, you’ll determine what are you messaging and benefits should be to speak directly with your ideal buyer. Your unique selling proposition as it aligns to your ideal buyer is what forms a connection with the people who buy from your company.

Digital Marketing Agencies Master Your Brand Online- As digital marketing revolves around your online presence. A digital marketing agency will work extensively on developing your online hub. This can, and usually does, take many forms.

One of the most important services a digital marketing company provides is a steady and reliable boost in your return on investment. Higher ROI means one thing, higher profits.

There is no settling in web marketing. A good digital marketing agency will never stop testing and reworking their strategy in order to boost your ROI and improve its overall efficacy.